Why You Need a Branded Domain Email, Today.

Congratulations! You've taken the step to launch a website for your business. That's excellent news. Now it's time to set up your professional email address. A branded domain email address will do more to help than ever hurt your business. In this post we'll look at what exactly a branded email domain address even is and why it matters plus how you can secure one for your business today.

Photo by Daria Nepriakhina 🇺🇦 on Unsplash

Whether your client base is B2B (Business to Business) or B2C (Business to Consumer) operating without a branded email address could cost you a deal -- and you wouldn't even know it.

According to one study 69% of Irish consumers trust a business that has a branded website. And 65% of those polled for a Go Daddy survey said that a business which has a branded email account seems more professional and trustworthy.

Trust is the name of game in digital marketing.

How your business is perceived professionally matters in how your business succeeds professionally. And yes, that even means the email address you use to conduct business.

What's all the fuss about after the "@"?

Just like it matters for your business to have a website over a social media page, branding the email address from where you send supplier or client communications, also matters. What exactly is a branded email domain address?

Does it matter what you choose to go before your "@"? Not necessarily. Some businesses choose to go with "info@businessname.com" or "team@businessname.com" to give the impression of a broader team than maybe a one-man-band, while others have no problem with "name@businessname.com" if they are a founder and want to add a personalized touch to the email. Whichever combination you choose all that matters is that you choose one!

Down the line you'll hopefully want to include email marketing in your marketing map. That's fantastic! Did you know that in 2024 Google and Yahoo put a piece of code in place that means users who send newsletter or promotional emails in 'bulk' (the number remains iffy!) from an unbranded email domain will end up in Spam folders.

Don't panic; just plan!

If you are on Day 1 of setting up your business consider purchasing your branded domain email today rather than tomorrow. If you start running all your business from an email address that you'll want or need to change in a matter of months or years you'll experience more of a headache than the marginal cost to your budget to start now.

How do I get a branded domain email address?

For the sake of this explanation we'll pretend that you are setting up a brochure website on Wix. Your branded email domain is an additional step in your website set up. After purchasing your domain and connecting it to your Wix membership you will be asked to choose a 'package' of features. At the time of writing this blog post the pricing for the Wix packages are as follows:

• Core Plan: €29/month​

• Business Plan: €36/month

• Business Elite Plan: €159/month​

The cost to add a branded domain email address to your choice of Wix package is as follows:

• Core Plan + One Email Address: €29 + €6.50 = €35.50/month​

• Business Plan + One Email Address: €36 + €6.50 = €42.50/month​

• Business Elite Plan + One Email Address: €159 + €6.50 = €165.50/month

Summary:

The numbers don't lie -- clients trust a branded domain email address more than operating from a general address. Email inboxes like Google and Yahoo are cracking down on newsletter or promotional emails that come from non-branded email domains as a method of spam control. For a small investment you can start or update your digital presence with one small choice.

Get in Touch.

Want to learn more about email marketing? Get in touch with us today! Write to Liz@litirmarketing.com.