Educate. Entertain. Empathize.

One of the most common things I hear in the Empowered Email Marketing Clinics is that founders struggle with what to email their subscribers. When creating email content, we want to make sure whatever we send does three things: educate, entertain, and empathize (I did not coin this).

Educational emails build trust. They reinforce your expertise or the quality of your product. What can you “give” your subscribers that they’ll genuinely find valuable? To borrow the old phrase: give a man a fish and he eats for a day, teach a man to fish and he’ll never go hungry. That doesn’t mean he won’t still need equipment or advice on good fishing spots. A little wordplay in your copy doesn’t hurt either (I hope it works here).

Entertaining emails will always have a place in your strategy because they hold attention. In my experience writing white-label emails for big brands, the best-performing sends weren’t launches or influencer campaigns, but short, human-interest pieces about relatable topics.

Empathy should shape how your content connects. Why is your subscriber looking for what you offer? Stress, joy, curiosity, something else? When you focus on relating to them rather than selling, the pressure shifts from sell-sell-sell to connect-connect-connect. And trust me, you want the second one.

If you take a dash of inspiration from each category and blend it into one email when you’re brainstorming, you’ll be in a good place.

Summary:

Provide value in a way that holds attention and shows you understand your reader.

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And don't forget that if coming up with email content feels like one more thing on an already long to-do list, I can help. I offer bespoke clinics, training, and fractional email marketing support, depending on what you need. Trust Litir Marketing to get your message where it needs to go.