Once you see the light about the value of video for your business things can only get better. In this post we'll look at three types of video that you can shoot for your brand -- your brand story, product demos and testimonials. Remember to invest in affordable, but quality tools when you are filming content for your business. A lapel microphone and some basic editing software can make a big difference. Happy filming!
Photo by Thomas William on Unsplash
Brand Story:
You know you're 'It' and hopefully, you've mastered how to tailor that for certain audiences. Putting your 'It' or your brand story to camera is a great piece of evergreen content that can do virtual mileage for you. You can use that video detailing why and how you brand was built on your website, on your social media, and in your email marketing to help build trust with clients or customers.
Yes, you will probably have to talk to camera or at least narrate your story as audio to play over B-Roll footage. Try to keep the story as snappy as possible and as real as you can! Using real photos or videos shows a BTS side of the business that people considering a purchase will enjoy.
Product Demos:
People want to know how and why things work! A great example of this is a shoe brand which pays for Instagram ads purely illustrating how to buckle their shoes. Spoiler alert: It's not a buckle, but more a hook and lock system. Because they've heard from their customers that that is confusing so they are meeting prospective customers before they are even engaged and saying 'Hey, this is a USP (Unique Selling Point) for our product and here's how to use it'. You spend 110% time with your service or product. You know it top to bottom but what you don't know is how it feels to experience it for the first time. You can learn so much from reading the comments on your social media posts, conducting 'real world research' like trade shows or markets, and asking customers or clients for feedback after purchase. Turning those pain points into marketing content that converts is going to keep your business alive.
Testimonials:
A testimonial is a great way to turn 'static' or still UGC (User Generated Content) or reviews into something which can be shared across your website, social media or email marketing. If you can get a client or customer to film a 'Talking Head' where they speak directly to the camera about why they love your service or product that can be an easy piece of content. If you can't get a client or customer to talk directly to camera -- some people are shy! Or, they wrote a great reply and can't be bothered to help your business any further with free advertising (fair!) -- consider creating video content out of images or written reviews. Perhaps you could flip through client or customer review photos with audio of someone reading the review(s) that have been left. Just be careful to match the content -- i.e. don't reference a specific product in the audio if you're not going to feature it solely in the images/video shared. Look for general lines from reviews that can be repurposed and function across your content.
Summary:
Three types of video that you can easily film and edit for your video content strategy are brand story, product demos and testimonials. Use them across different channels to increase ROI (Return on Investment).
Get in Touch.
Have a question about how to utilize video for your business? Write to us at liz@litirmarketing.com today.
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