LITIR MARKETING
Email Marketing for SMEs
Email Marketing is about community.
Founded by Liz Maguire, Litir Marketing worked with founders, small businesses and organisations to make email marketing more approachable, practical and effective.
From developing email strategies and supporting campaigns to delivering workshops and training, Litir focused on helping businesses communicate with confidence and build stronger customer relationships.
While Litir Marketing is no longer accepting new clients, the insights, resources and experiences shared here remain available.
THE WORK
Email Marketing & Customer Relationships
From helping businesses send their first newsletter to developing email marketing strategies, automations and campaigns, Litir Marketing supported founders in building meaningful, lasting relationships with their customers.
Training & Lecturing
Making marketing accessible has always been central to Litir's approach. Through workshops, lectures and training programmes, Liz has shared practical marketing knowledge with entrepreneurs, business owners and students.
Photo: www.photobooksbyluiza.com
Our Clients
Listen Here
'Thrive Online' Podcast with .ie
In episode 3 of the 'Thrive Online' podcast from .ie, host Seán Tobin speaks with Liz Maguire, Director of Litir Marketing and Managing Director of Littus.
The discussion focuses on the importance of websites as a core digital asset for SMEs, as well as practical international marketing and U.S. market entry strategies for Irish businesses.
Key themes include digital strategy, market research, networking, and cultural awareness when scaling into the United States.
'The Persuaders' on Dublin City FM
Alex Gibson hosts The Persuaders, Ireland’s longest-running business programme on Dublin City FM, featuring a conversation with Liz Maguire, Director of Litir Marketing.
The discussion explores email marketing for marketers, including upcoming trends for the channel, the ongoing social media versus email debate, and international differences in email strategy.
'Blame it on Marketing' Podcast
'Blame it on Marketing' hosts Emma Davies and Ruta Sudmantaite kindly invited Liz Maguire, Director of Litir Marketing as well as the Creator and Curator of digital love letters archive 'Flea Market Love Letters', on mic to discuss the idea -- and importance? -- of 'Side Hustles' for marketers.
Through humor and combined experience the discussion considers the importance of prioritizing methodological experimentation within marketing but also asks...do we have to monetize every thing we enjoy?
